Inspire Action: The Definitive Guide to Audience Engagement

Years before digital signage became a staple of innovative, effective communication strategy, Dave Wible saw the potential. It was well over a decade ago when he and a small crew of hungry business and tech minds launched Industry Weapon. They had minimal financing but maximum dedication, building a company from the ground up, pouring every last penny into a vision — one they pictured in HD, with gorgeous graphics, engaging animation and crisp, impactful copy.As Industry Weapon began to bloom, so too did the team’s realization that this technology, and the comprehensive understanding of how to leverage it, belonged just about everywhere. In addition to ramping up in-store retail marketing, digital signage can (and does) transform all types of facilities, from hospitals to college campuses to restaurants. That’s not to mention the remarkable difference it makes internally as businesses learn to replace outdated corporate communications methods like print fliers and easy-to-ignore emails. Dave conceptualized and developed Industry Weapon’s Audience Engagement Framework, a detailed, comprehensive approach to organizing and deploying content that resonates. How can businesses compete for — and ultimately win —the attention of a population perpetually distracted by their own personal devices? How do organizations come out on top in the battle against “digital irrelevance,” a diagnosis that plagues and can devastatingly undermine a brand?These are some of the questions Dave answers, step-by-step and with candor, in Inspire Action. Among the topics Dave covers are high-level game plans as well as in-depth analyses of specific, buzzy digital concepts, like how to leverage social media influencers. Among the subjects readers will come to understand are:Slowing rapid turnover by using the employee engagement programHow to select devices wisely while choosing from a huge market of optionsThe four quadrants of visual engagementCreatively adapting to an ever-evolving digital landscapeDave’s insights reach beyond the traditional scope of digital media. A personable, unwaveringly positive leader who delivered a well-received seminar “3 Easy Steps to Battle Digital Irrelevance” in 2018, Dave has a particular knack for identifying root causes of low morale, whether it’s coming from employees or customers. Resolving feelings of apathy, which can be highly destructive from a business perspective, are one of his strong suits, and Inspire Action tackles that challenge head-on.High-profile clients like Under Armour, Hallmark and Wabash National have all trusted Dave and his Industry Weapon team to deliver top-quality digital signage. With Inspire Action, Dave is sharing the keys to his winning strategy, opening up the conversation to those well-versed on the subject as well as to newbies in the digital signage space.