Inspire!: How to Keep Your Customers When Your Competitors Can't

Champy, J.

ISBN 10: 0273727567 / ISBN 13: 9780273727569

Published by Ft Publishing International, 2009

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780273727569.

Seller Inventory # 9474907

Bibliographic Details

• Title: Inspire!: How to Keep Your Customers When Your Competitors Can't
• Publisher: Ft Publishing International
• Publication Date: 2009
• Language: English
• ISBN 10: 0273727567
• ISBN 13: 9780273727569
• Binding: Soft cover
• Condition: Good
• Weight: 400 grams
• Seller catalogs:
  • Business

About this title

Synopsis

DON'T LOSE CUSTOMERS TO YOUR COMPETITORS - KEEP IT REAL AND KEEP YOUR CUSTOMERS' LOYALTY

If you're a business, you need customers. And once you've got them, you don't want to lose them - especially not to your competitors. In today's world of choice the customer is definitely king, but it is still possible to inspire your customers' loyalty and make sure they stick with you. How? In Inspire!, Jim Champy shows you how to increase your market share by:

Defining an authentic, consistent selling proposition that your customers will be passionate - and stay passionate - about Engaging a new generation of customers who value transparency Bringing authenticity to everything your company does - real authenticity, not the `fake authenticity' today's savvy customers will sniff out a mile away Drawing on case studies from both traditional and new, `sexy' industries, Champy reveals how you can move your company forward with new products, services and business models that reflect the best of what you really are. In Inspire!, you'll learn how market-leading companies reinvigorate themselves in the face of brutally tough and creative competition; how to deliver value in new ways based on convenience; how to offer simplicity and honesty to your customers; and how to go beyond mere marketing campaigns to lead crusades that customers genuinely want to join. The common trait these companies have, and which you need to hold on to as well, is the ability to remain true to themselves. They consistently uphold their own values in their products, services and actions And they keep hold of their customers.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they face: making customers stick.

Review

"The Wall Street Journal" Bestseller - Hardcover Business "From The Wall Street Journal" "It is well worth forgetting financial misbehavior for a moment and recalling that great economies are built not on credit derivative swaps but on the energy of entrepreneurs. Jim Champy's short, peppy "Inspire!" contains seven stories of businesses that have thrived in the shadow of large competitors by doing what big companies so often fail to do: actually bothering to please the people who buy their products and services."