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Bibliographic Details

Title: Instant Manager: Balanced Scorecard (IMC)
Publisher: Hodder & Stoughton 28/09/2007
Publication Date: 2007
Language: English
ISBN 10: 0340946490
ISBN 13: 9780340946497
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool. After an explanation of what the Balanced Scorecard is, this guide offers strengths and weaknesses of this approach to performance management. Next, readers are told how to design and implement appropriate measures and how to use the measures to manage, concluding with alternative approaches to performance measurement.

About the Author

Dr. Mike Bourne and Pippa Bourne are coauthors of Balanced Scorecard in a Week and Change Management in a Week.

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