Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

About the Author

Author Eve Proper: Eve Proper is Assistant Professor at LIM College, USA. Author Timothy C. Caboni: Tim Caboni is Associate Dean for External Relations and Professional Education and Associate Professor of the Practice of Public Policy and Higher Education at Peabody College, Vanderbilt University, USA.

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