Synopsis
Prepare for the Future; Develop Your Digital Road Map; Increase Profit, Scalability, and Time.We are currently in the Fourth Industrial Revolution, where digital capabilities are providing velocity to all prior developments. This includes the insurance industry and independent insurance agents. Do you have a digital strategy? The insurance industry and independent insurance agencies have been slow to adapt to change, but change is here. Insurance Agency 4.0 brings together the digital evolution of insurance agencies and presents a wholistic view of the future agency. Main Street staples like bookstores, travel agents, and music stores have been disintermediated and their products moved online and into self-service; but insurance's complex nature has kept the local insurance agent viable. However, consumers are becoming better educated, price wars blast across all advertising, and people expect the same digital experiences across all parts of their lives, including with their insurance agent. Insurance Agency 4.0 will help agency owners and managers develop a custom path to modernize their business strategy relative to their people, marketing, operations, service, and sales while developing a practical approach to:Discover and Analyze Your Starting Point;Develop Your Strengths, Weaknesses, Opportunities, and Threats;Build and Execute Your Customized Strategic Digital Plan.
About the Author
Matt Masiello worked his way through the independent agency industry, ultimately serving as CEO of SIAA, the nation's largest alliance of independent insurance agencies. His experience includes over two-and-a-half decades working with thousands of insurance agencies and companies in 48 states. This gives him a unique view of the evolution of the independent agency distribution channel through the eyes of Main Street to Wall Street. Independent Agency 4.0 brings together Matt's insurance agency, company, distribution, and industry evolutionary experiences to deliver a view and process to guide agency principals and managers. Matt lives on the New Hampshire Seacoast with his wife and three sons.
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