Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital: Theory, Methods, Regulation, and Practice

Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital is a definitive, practitioner-focused resource for finance professionals, investors, and entrepreneurs navigating the realities of valuation in an intangible-driven economy.

Part of the Valuation in Practice Series by Ascent Partners, this volume bridges rigorous valuation theory with real-world execution—equipping you with the tools, frameworks, and judgment required to value the assets that matter most today.

Inside, you’ll gain:

• Step-by-step valuation frameworks covering intellectual property, technology, brands, customer relationships, and workforce assets
• Comprehensive guidance on cost, market, and income approaches, including advanced methods such as Relief-from-Royalty and the Multi-Period Excess Earnings Method (MPEEM)
• Sector-specific applications across SaaS, biotech, consumer goods, media, and other intangible-heavy industries
• Practical, implementation-ready tools—now delivered through a dedicated digital platform:
  • https://intangible-valuation.simonmak.com/ including open-source Python scripts, MCPs, AI agent Skills
• Regulatory and cross-border considerations, including transfer pricing, tax structuring, and purchase price allocation (PPA)
• Common pitfalls, ethical considerations, and defensibility best practices for professional valuation engagements

Whether you are valuing a pre-revenue startup, a high-growth technology platform, or a complex cross-border transaction, this book provides a structured, defensible approach grounded in both technical rigor and market reality.

Developed by the expert team at Ascent Partners, Valuation in Practice goes beyond theory—integrating a continuously updated GitHub-backed toolset and web platform to ensure that your valuation practice remains current, scalable, and implementation-ready.

Master valuation where it matters most—across industries, geographies, and the intangible assets powering modern enterprise value.