Intangible Assets (Hardcover)

John R.M. Hand

ISBN 10: 0199256934 / ISBN 13: 9780199256938

Published by Oxford University Press, Oxford, 2003

About this Item

Hardcover. In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles. Wealth and growth in today's economies are driven primarily by intangible assets. The aim of this book is to bring together the best research and thinking in this rapidly emerging area. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780199256938

Bibliographic Details

• Title: Intangible Assets (Hardcover)
• Publisher: Oxford University Press, Oxford
• Publication Date: 2003
• Language: English
• ISBN 10: 0199256934
• ISBN 13: 9780199256938
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

About the Author

John R. M. Hand is Professor and Chairman of the Accounting Faculty at the Kenan-Flagler Business School at UNC Chapel Hill. His research centres on the business economics, financial statement analysis, and equity valuation of companies, particularly those in the high-technology sector. He has published in numerous accounting and finance journals, and is a two-time winner of the American Accounting Association's competitive manuscript competition. Baruch Lev is the Philip Bardes Professor of Accounting and Finance with the Stern School of Business at New York University; Director of the Vincent C. Ross Center for Research; and a consultant to numerous corporations and investors. He is the award-winning author of several books and various research studies published in leading accounting, finance, and economic journals.