Intangible Assets

Intangible Assets Valuation
The Intangible Assets Valuation method was built in more than 30 years of research, in doctorate and postdoctoral. It is based on the creation of value by organizations. It is a complete valuation tool that goes far beyond the cash flow debilled.
Cash Flow is also used in Valuation Real Business Value, but is only a part of the method.
The Intangible Assets Valuation method is of strategic value mainly with regard to management, because it allows the identification of value-added creation. Identifies when, how, where, with what and by whom it was created. It was designed in quadrants: in the internal perspective being Humano, Processo, Estrutural and in the external perspectivethe elational R, focusing on what was already, what is being and what will be created of riches.
The Intangible Assets Valuation method allows the identification and definition of critical success variables in the organization. It encourages its use in the decision-making process and management of the choice of projects/ actions of organizational interest, as well as preparation of structured reports and strategic map.
It is built for a competitive environment to be a source of sustainable competitive advantages.

The Valuation Real Value of Business method considers:

• That the aggregation of value can and should be measured to build useful strategies for organizational management, as well as in negotiation and fundraising of investors and funders;
• That serves todentify and be able to manage key and strategic indicators for the organization;
• That objectivelyconceives scalable and strategic metrics.

The Intangible Assets Valuation method allows youto go structured and sustainable growth strategies from this solid, scientific and tested tooling.

In the case of Valuation for the purpose of buying or selling businesses, the Valuation Real Value of Business method, is complete goes far beyond the cash flow devalued and reveals the real value of the enterprise.

In addition, it allows to prepare integrated structured report, based on riches created and to be created. In addition intendto reveal actions of the organization that impact on society, also serving as a communication or marketing channel. The Intangible Assets Valuation method is a strategic management tool.
Let's do valuation.
Prof. Osni Hoss, PhD.
UTFPR Full Professor - Author