Synopsis
When we address questions of semiotics, it is significance, signification, signs and codes that are our primary concerns, which may sound highly abstruse. In fact, the signposts that alternative understandings of money generate, point to very different ways of running economies for societal benefit. So, in addressing the semiotic economics of money and finance, we are considering what alternative models of money point to. What are they signs of? How do they demonstrate a different form of signification in society, which may indicate a radical and integral shift in the ways in which we view financial systems? And so, to help us look in a new direction, we need to ask the basic question: what is the meaning of money? This, together with each of the other questions, is raised in this book.
About the Authors
Tony Bradley is Professional Tutor in Social Economy and Catherine Booth Hall Fellow, at Liverpool Hope University Business School. He has had a varied career as an Anglican Priest, social entrepreneur, academic, TV and musical theatre producer, radio presenter, adult educator and playwright. Tony has recently completed his doctorate, investigating ways in which arts-based social innovation can be developed using criteria derived from the Judaeo-Christian scriptures and other faith traditions. His other main research publications are on the subjects of 'greening markets', the relationship between UK business and political social movements, associated with environmentalism and the climate emergency, and the intersection of faith-based and social science interpretive frameworks. He is the author of nine previous books, including (with Ronnie Lessem and Anselm Adodo) The Idea of the Communiversity, for Beacon Academic. Tony has instigated the new discipline of Semiotic Economics, investigating alternative economic models, as the age of the 'meaningful economy' gathers pace. His next two books, for Beacon Academic's Series in Insights in Semiotic Economics, are Uncovering the Biblical Quaternity Archetype and Introducing Semiotic Economics. Outside his university work, Tony is Chair of the Board of Wigan Arts and Community Heritage Trust and a Fellow of Trans4m. He is married to Carol and lives in the English Lake District with their two dogs, their two daughters, their partners and twin grandsons.
Professor Ronnie Samanyanga Lessem, born in Zimbabwe and now based in the UK, was co-Founder of TRANS4M (France) which has since evolved, together with Dr Anselm Adodo and Aneeqa Malik, into Trans4m Communiversity Associates (TCA) in the UK, which focuses on the regeneration of particular societies. It is currently mainly active, through its emerging Communiversities-promoting Communal learning, a Regenerative Pilgrimium, Research academy and integral Laboratory-in Southern Africa (South Africa, Zimbabwe), West Africa (Nigeria), the Middle East (Egypt, Jordan), the Near East (Pakistan), and Europe (UK). Hitherto Ronnie Lessem has launched projects on European management, with IMD in Switzerland, European-ness and Innovation, with Roland Berger Foundation in Germany, African management, with Wits Graduate Business School in South Africa, and Arab as well as Islamic Management, with TEAM International in Cairo and Jordan. He studied economics at the University of Zimbabwe, the economics of industry at the London School of Economics, Corporate Planning at Harvard Business School, and has since written some 50 books, the most recent, with Anselm Adodo and Tony Bradley, on The Idea of the Communiversity (Beacon Academic, 2019), and, with Munya Mawere and Daud Taranhike, Nhakanomics: Harvesting Knowledge and Value for Regeneration Through Social Innovation (African Talent Publishers, 2019).
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