Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count

Uwe Trillitzsch (u. a.)

ISBN 10: 3869430117 / ISBN 13: 9783869430119

Published by Examicus, 2016

About this Item

Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count | Uwe Trillitzsch (u. a.) | Taschenbuch | 108 S. | Englisch | 2016 | Examicus | EAN 9783869430119 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Seller Inventory # 102592816

Bibliographic Details

• Title: Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
• Publisher: Examicus
• Publication Date: 2016
• Language: English
• ISBN 10: 3869430117
• ISBN 13: 9783869430119
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 8D millimeters 210 millimeters width by 148 millimeters height by 8 millimeters depth
• Weight: 169 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.