Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count

Trillitzsch, Uwe; Schweikert, Simone

ISBN 10: 3869430117 / ISBN 13: 9783869430119

Published by Grin Verlag, 2016

About this Item

Seller Inventory # I-9783869430119

Bibliographic Details

• Title: Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
• Publisher: Grin Verlag
• Publication Date: 2016
• Language: English
• ISBN 10: 3869430117
• ISBN 13: 9783869430119
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a "WWW Marketing Module and Inspiration Kit," and two detailed real life cases.