Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

From the Back Cover

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

Sample plans are included for all combinations of business types--product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
Instructions and row-by-row help are provided throughout the software.
Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

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