Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Clow, Kenneth E., Baack, Donald E.
Language: English
Published by Prentice Hall, 2011
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 4.41
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Add to basketItem description from seller
Seller Inventory # 00099863018
- Title
- Integrated Advertising, Promotion and Marketing Communications (5th Edition)
- Author
- Clow, Kenneth E., Baack, Donald E.
- Publisher
- Prentice Hall
- Publication year
- 2011
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Edition
- 5th or later Edition
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
"Synopsis" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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SBYB, Inc.
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