Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)

Kenneth E. Clow, Donald E Baack

ISBN 10: 0133866335 / ISBN 13: 9780133866339

Published by Pearson, 2015

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/6/2015 Binding: Paperback Pages: 504 seventh edition.

Seller Inventory # 6505413

Bibliographic Details

• Title: Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition)
• Publisher: Pearson
• Publication Date: 2015
• Language: English
• ISBN 10: 0133866335
• ISBN 13: 9780133866339
• Binding: Soft cover
• Condition: Fair

About this title

Synopsis

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:  0133866335/ISBN-13:  9780133866339 and ISBN-10:  0133866971/ISBN-13:  9780133866971.

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

 

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

 

Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.