Integrated Advertising, Promotion, and Marketing Communications
Clow, Kenneth E., Baack, Donald
ISBN 10: 0132538962 ISBN 13: 9780132538961
Published by Pearson Education, Limited, 2010
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5244816-6
Synopsis:
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Integrated Advertising, Promotion, and ...
Publisher: Pearson Education, Limited
Publication Date: 2010
Binding: Soft cover
Condition: Good
Edition: 5th Edition.