Integrated Advertising, Promotion, and Marketing Communications. This item is unavailable.
Clow, Kenneth E., Baack, Donald
Language: English
Published by Pearson Education, Limited, 2010
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.08
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 5244816-6
- Title
- Integrated Advertising, Promotion, and Marketing Communications
- Author
- Clow, Kenneth E., Baack, Donald
- Publisher
- Pearson Education, Limited
- Publication year
- 2010
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Edition
- 5th Edition.
- Item weight
- 1.874 pounds
- Dimensions
- N/A
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
"Synopsis" may belong to another edition of this title.