Integrated Advertising, Promotion and Marketing Communications. This item is unavailable.
Clow, Kenneth E., Baack, Donald E.
Language: English
Published by Pearson Education, Limited, 2008
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 10.73
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Integrated Advertising, Promotion and Marketing Communications
- Author
- Clow, Kenneth E., Baack, Donald E.
- Publisher
- Pearson Education, Limited
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Edition
- 4th Edition.
- Item weight
- 2.139 pounds
- Dimensions
- N/A
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
Integrated Marketing Communications<PG><INST>; Corporate Image and Brand Management<PG><INST>; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
"Synopsis" may belong to another edition of this title.
From the Back Cover
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- Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
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"About the title" may belong to another edition of this title.