Integrated Advertising, Promotion, and Marketing Communications
Clow, Kenneth E., Baack, Donald E.
ISBN 10: 0133126242 ISBN 13: 9780133126242
Published by Pearson Education, Limited, 2013
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6181537-6
Synopsis:
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
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"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Integrated Advertising, Promotion, and ...
Publisher: Pearson Education, Limited
Publication Date: 2013
Binding: Soft cover
Condition: Good
Edition: 6th Edition.