Integrated Advertising, Promotion, and Marketing Communications. This item is unavailable.
Clow, Kenneth E., Baack, Donald E.
Language: English
Published by Pearson Education, Limited, 2014
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.73
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 14583373-6
- Title
- Integrated Advertising, Promotion, and Marketing Communications
- Author
- Clow, Kenneth E., Baack, Donald E.
- Publisher
- Pearson Education, Limited
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Item weight
- 2.24 pounds
- Dimensions
- N/A
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
Also available with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
"Synopsis" may belong to another edition of this title.