Integrated Advertising, Promotion, and Marketing Communications
Clow, Kenneth E.; Baack, Donald
Language: English
Published by Pearson College Div, 2011
- Softcover
- Used

Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
AbeBooks seller since July 1, 2024
Condition: Used - Very good
US$ 4.42
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Seller Inventory # ZEV.0132538962.VG
- Title
- Integrated Advertising, Promotion, and Marketing Communications
- Author
- Clow, Kenneth E.; Baack, Donald
- Publisher
- Pearson College Div
- Publication year
- 2011
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0132538962
- ISBN 13
- 9780132538961
- Edition
- 5th or later Edition
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
"Synopsis" may belong to another edition of this title.
Zoom Books East
Glendale Heights, IL, U.S.A.
AbeBooks seller since July 1, 2024
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