Integrated Marketing Communication : Advertising and Promotion in a Digital World

Jerome M. Juska

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Language: English

Published by Routledge Nov 2021, 2021

0367443368 / 9780367443368

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Neuware - This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

Seller Inventory # 9780367443368

Title
Integrated Marketing Communication : Advertising and Promotion in a Digital World
Author
Jerome M. Juska
Publisher
Routledge Nov 2021
Publication year
2021
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0367443368
ISBN 13
9780367443368
Edition
2nd Edition
Item weight
697 grams
Dimensions
250x175x22 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.32US$ 50.56
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