Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Language: English
Published by Bloomsbury Publishing Plc, 2014
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 8.07
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Add to basketItem description from seller
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
Seller Inventory # CIN1442221224VG
- Title
- Integrated Marketing Communication: Creative Strategy from Idea to Implementation
- Author
- Robyn Blakeman
- Publisher
- Bloomsbury Publishing Plc
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1442221224
- ISBN 13
- 9781442221222
- Edition
- 2nd Edition
This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students skills in developing a creative idea, employing the correct message, and placing it appropriatelyand will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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