Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Language: English
Published by Rowman & Littlefield Publishers, 2014
- Softcover
- Used
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- Title
- Integrated Marketing Communication: Creative Strategy from Idea to Implementation
- Author
- Blakeman, Robyn
- Publisher
- Rowman & Littlefield Publishers
- Publication year
- 2014
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1442221224
- ISBN 13
- 9781442221222
- Edition
- 2nd Edition
This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students skills in developing a creative idea, employing the correct message, and placing it appropriatelyand will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.
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HPB-Emerald
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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