Integrated Marketing Communication: the world's first integrated marketing communications best-selling classic(Chinese Edition)

TANG SHU ER CI. WU YI GUO. QIAN DA HUI

Language: English

Published by China Press, 2000

7801554264 / 9787801554260

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Language:Chinese.Hardcover Pages Number: 279 marketing sector and the advertising industry to promote the many years of integrated marketing communication has been difficult to see the whole picture. only occasionally picked up from the related publications essay a few articles. or carefully read the original book. and read to filled with frustration. Is no stranger to the term. but it is a substance lead to the concept of divergent dispute. Finally. Don E. Schultz. professor and human co-Int.

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Bibliographic details

Title
Integrated Marketing Communication: the world's first integrated marketing communications best-selling classic(Chinese Edition)
Author
TANG SHU ER CI. WU YI GUO. QIAN DA HUI
Publisher
China Press
Publication year
2000
Condition
New
Binding
Hardcover
Language
English
ISBN 10
7801554264
ISBN 13
9787801554260

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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