Language:Chinese.Hardcover Pages Number: 279 marketing sector and the advertising industry to promote the many years of integrated marketing communication has been difficult to see the whole picture. only occasionally picked up from the related publications essay a few articles. or carefully read the original book. and read to filled with frustration. Is no stranger to the term. but it is a substance lead to the concept of divergent dispute. Finally. Don E. Schultz. professor and human co-Int.

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Bibliographic Details

Title: Integrated Marketing Communication: the world's first integrated marketing communications best-selling classic(Chinese Edition)
Publisher: China Press
Publication Date: 2000
Language: English
ISBN 10: 7801554264
ISBN 13: 9787801554260
Binding: Hardcover
Condition: New

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NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing, Nanjing, JS, 211100, China

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