Integrated Marketing Communications (Paperback)
Edwina Luck
Sold by AussieBookSeller, Truganina, VIC, Australia
AbeBooks Seller since June 22, 2007
New - Soft cover
Condition: New
Ships from Australia to U.S.A.
Quantity: 1 available
Add to basketSold by AussieBookSeller, Truganina, VIC, Australia
AbeBooks Seller since June 22, 2007
Condition: New
Quantity: 1 available
Add to basketPaperback. Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You'll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9780170443005
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