Paperback. Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You'll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Integrated Marketing Communications (Paperback)
Publisher: Cengage Learning EMEA, South Melbourne
Publication Date: 2020
Language: English
ISBN 10: 0170443000
ISBN 13: 9780170443005
Binding: Paperback
Condition: new

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