Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Advances in Marketing, Customer Relationship Management, and E-services)

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Manuel Alonso holds a PhD in Marketing and Consumer Behavior from the University of Jaén, Spain. He holds a degree in Business and a degree in market research and techniques from the University of Granada, Spain. His areas of interest are sports marketing and social marketing.

He currently works at the Universidad Católica de la Santísima Concepción in Chile. There develops academic and research work. Neuromarketing currently develops projects applied to consumer behavior in health.

Manuel is the director of sports marketing magazine has estimated its launch in 2014. Has published articles in international journal on the subject of satisfaction and intention to attend sporting events.