Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.

Case studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.

Thomas A. Fotiadis is Full Professor of Marketing and Head of the Marketing Laboratory in the Department of Production Engineering and Management of the Democritus University of Thrace.

Dimitris Folinas is Full Professor of Supply Chain Management at the International Hellenic University and Visiting Professor at the Hellenic Open University.

Adam Lindgreen is Full Professor of Marketing at Copenhagen Business School and Extraordinary Professor at the University of Pretoria.

Antonios Gasteratos is Full Professor of Robotics, Mechatronics and Computer Vision; Dean of the Faculty of Engineering; and Director of the Laboratory of Robotics and Automation at the Democritus University of Thrace.

Christos A. Vassiliadis is a member of the academic teaching and research staff of the Department of Business Administration of the University of Macedonia in Thessaloniki.