Integrating Quantitative And Qualitative Methods In Research

Qualitative research is a method of enquiry employed in many different academic dis- ciplines, traditionally in the social sciences, but also in market research and further con- texts. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertain- ing to phenomena. This book is fully revised and updated. It includes an extra part on re- searching your own practice and the chapter on statistics has been expanded.