Title: Integrierte Informationssysteme in Handelsunternehmen auf der Basis von SAP-Systemen (SAP Kompetent) (German Edition)
Publisher: Springer
Publication Date: 2013
Language: German
ISBN 10: 3642629989
ISBN 13: 9783642629983
Binding: Soft cover
Condition: New

About this title

Synopsis

Konzentrationstendenzen, Globalisierung und gut informierte Kunden sind Belege f�r den harten Wettbewerb, in dem sich Handelsunternehmen befinden. Um in diesem Wettbewerb zu bestehen, ben�tigen H�ndler flexibel an die jeweilige Unternehmensstruktur anpassbare Informations- und Kommunikationssysteme, die die operativen Abl�ufe, Beschaffung, Lagerung und Distribution und die betriebswirtschaftlich-administrativen Aufgaben der Buchhaltung, Kostenrechnung und Personalwirtschaft unterst�tzen und aussagekr�ftige Auswertungssysteme umfassen. Dar�ber hinaus sind Informations- und Planungssysteme zur Unterst�tzung von Marketing und Management heute kritischer Erfolgsfaktor. Das Buch stellt die Architektur von Handelsinformationssystemen am Beispiel des SAP Retail-Systems dar. Es zeigt auf, wie modernes Handelsmanagement durch Einsatz integrierter Standardsoftware realisiert werden kann.

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