Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making
Language: English
Published by Palgrave Macmillan 2023-03-29, 2023
- Softcover
- New

Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
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- Title
- Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making
- Author
- Irina Heim
- Publisher
- Palgrave Macmillan 2023-03-29
- Publication year
- 2023
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3031267443
- ISBN 13
- 9783031267444
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.
This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
"Synopsis" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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