Intellectual Property Rights Management: Rookies, Dealers and Strategists

Alkaersig, L., Beukal, K., Reichstein, T., Beukel, Karin

ISBN 10: 1137469528 / ISBN 13: 9781137469526

Published by Palgrave Macmillan, 2015

About this Item

LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA77311374695286

Bibliographic Details

• Title: Intellectual Property Rights Management: Rookies, Dealers and Strategists
• Publisher: Palgrave Macmillan
• Publication Date: 2015
• Language: English
• ISBN 10: 1137469528
• ISBN 13: 9781137469526
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

About the Author

Lars Alkærsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.
 
Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.
 
Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.