Title: Intellectual Property Rights Management: Rookies, Dealers and Strategists
Publisher: MacMillan
Publication Date: 2015
Language: English
ISBN 10: 1349500534
ISBN 13: 9781349500536
Binding: Soft cover
Condition: New

About this title

Synopsis

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

About the Author

Lars Alk�rsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.

Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.

Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.

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