The global sports and entertainment industry has been rapidly moving towards commercialization and merchandising. The authors have tried to capitalize on the idea of commercial sports entertainment and study the concept of sports celebrations and gestures from the perspective of intellectual property rights. The book provides a fresh approach to distinctive and popular sports celebrations and looks at the aspect from the lens of intellectual property law. The authors have attempted to capture the multifarious aspects of sports celebrations and establish a connection between intellectual property rights and distinctiveness of a sportsperson, particularly in relation to their famous celebratory moves that are a massive source of entertainment in themselves.

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