Intelligence for the Transformation of the Tourism Model: Towards a Regenerative Paradigm Beyond Sustainability

This book explores the emerging field of tourism intelligence as a strategic and systemic driver for tourism transformation in the context of the climate crisis, the digital transition, and social inequality. Transcending the conventional boundaries of sustainability, it proposes a new paradigm based on regeneration, resilience, and intelligence-led governance, where data, knowledge systems, and stakeholder collaboration are used not only to optimize tourism, but also to reinvent and transform it. The book responds to the growing demand from policy makers, researchers, and tourism professionals for integrative tools that combine the environmental, social, cultural, and economic dimensions of tourism development. It focuses on how tourism intelligence systems - based on big data, participatory governance, impact measurement, and foresight - can help destinations achieve long-term well-being, territorial cohesion, and planetary health.

Juan Ignacio Pulido-Fernandez, PhD in Economics, is Full Professor of Applied Economics (Tourism Economics) in the Department of Economics and Head of the Laboratory of Analysis and Innovation in Tourism (LAInnTUR) at the University of Jaén (Spain). His main research interests focus on tourism economics, tourism intelligence, destination management, sustainability of tourism, tourism impacts, and social network analysis. He has published a number of articles in some of the leading international peer-reviewed journals and several books, conference papers, and book chapters. He has received several international research awards for his contribution to research in the field of tourism economics. Since 2019, he has been the head of the Tourism Intelligence System of the province of Jaén (Spain).

Cristina Barzallo-Neira holds a PhD in Economics, Business and Law from the University of Jaén (Spain). Professor-researcher of gastronomic tourism at the University of Cuenca (Ecuador). She studied a Master's Degree in Tourism Planning and a Specialist Course in Pedagogy. And completed her postgraduate training studying Gastronomic Tourism at the Basque Culinary Center. Her main research interests focus on gastronomic tourism, tourism intelligence and cultural tourism. She is author and co-author of several scientific articles in high-impact international journals and book chapters in editorials of international prestige (Springer, Pirámide, Tirant lo Blanch, etc.).

Diana Lopez-Molina holds a PhD in Economics, Business and Law from the University of Jaén (Spain). Master in Cultural Management with a specialization in Heritage from the University of Barcelona (Spain). Professor-researcher at the University of Cuenca (Ecuador). Her main lines of research focus on destination management, tourism development, stakeholders and social network analysis. Author and co-author of several articles published in some of the main international journals, as well as book chapters published by prestigious publishers such as Routledge or Pirámide. Currently, she is leading the research project entitled "Tourism Intelligence System for the sustainable and responsible management of tourism in Cuenca (Ecuador)".