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Bibliographic Details

Title: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool
Publisher: Crown Business
Publication Date: 1996
Language: English
ISBN 10: 0812924665
ISBN 13: 9780812924664
Binding: Hardcover
Condition: very_good

About this title

Synopsis

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

About the Author

Larraine Segil is a senior research fellow at the IC2 Institute at the University of Texas, Austin.

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