Intelligent Business Analytics : Harnessing the Power of Soft Computing for Data-driven Insights

This book explores the transformative role of soft computing methods in increasing business analytics, providing a comprehensive look into how these advanced methods can be applied to complex business data for meaningful insights. Through the integration of neural network, fuzzy logic, genetic algorithms, artificial intelligence, machine learning, deep learning, and other innovative approaches, Intelligent Business Analytics: Harnessing the Power of Soft Computing for Data- Driven Insights presents a roadmap for leveraging computational intelligence in diverse areas of business decision- making.

Readers will venture from predictive analytics and customer segmentation to real- time decision support systems and many other applications. Soft computing’s flexibility and applicability in the handling of uncertainty, ambiguity, and dynamic data environments shine throughout the book. Each chapter is created to be a base of theory and, at the same time, provide an applied example, so the book is appropriate for students, researchers, and professionals in the field.

This book also discusses where the markets are heading and new applications that are in store for intelligent analytics to create a competitive advantage that also supports sustainable growth. At the end, this book is for those who want to learn more about using data-driven approaches and those who are ready to face the changes of the fast-evolving digital world.

Nitendra Kumar, PhD, is an assistant professor at the Amity Business School, Amity University, Noida, India.

Lakhwinder Kaur Dhillon, PhD, is an associate professor and specialized faculty member in corporate finance, strategic financial management, accounting for managers and international finance and Forex management at Amity University, Uttar Pradesh, India.

Mridul Dharwal, PhD, is a professor of economics in the Management Department, School of Business Studies, Sharda University, Uttar Pradesh, India.

Elena V. Korchagina, PhD, is a professor at Peter the Great St. Petersburg Polytechnic University, Institute of Industrial Management, Economics and Trade, St. Petersburg, Russia.

Vishal Jain, PhD, is an associate professor at Sharda University, Uttar Pradesh, India.