Intelligent Content: A Primer

Rockley, Ann; Cooper, Charles; Abel, Scott

ISBN 10: 193743446X / ISBN 13: 9781937434465

Published by XML Press, 2015

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G193743446XI2N00

Synopsis:

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Bibliographic Details

Title: Intelligent Content: A Primer
Publisher: XML Press
Publication Date: 2015
Binding: Paperback
Condition: As New
Dust Jacket Condition: No Jacket