An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

Alireza Faed

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Language: English

Published by Springer, Palgrave Macmillan Jul 2015, 2015

3319033433 / 9783319033433

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This item is printed on demand - Print on Demand Titel. Neuware -This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM).After acomprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integratestext analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones,is able to handlecustomer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port inWestern Australia.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 372 pp. Englisch. …

Seller Inventory # 9783319033433

Title
An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry
Author
Alireza Faed
Publisher
Springer, Palgrave Macmillan Jul 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319033433
ISBN 13
9783319033433
Item weight
563 grams
Dimensions
235x155x21 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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