Intended Consequences: Design the Future You Wish to Create (Volume 1)

What is the secret sauce that enables best-in- class companies such as Amazon and Southwest Airlines to maintain a sustainable competitive advantage? Why is value creation so elusive? How can small and middle market companies utilize strategic thinking and scenario planning to infiltrate and dominate new markets? Intended Consequences provides practical insights for executives who want to design their future, offering a compelling recipe for competitive advantage in the hyper-competitive marketplace. Intended Consequences challenges underlying assumptions about how strategy is formed and executed. Marc Emmer demonstrates how any organization can identify a compelling vision and align the daily activities of employees to the strategy leveraging tools such as scorecards and pay for performance systems.

Marc Emmer is an author, speaker and consultant recognized as a thought leader throughout North America and as an expert in strategic planning. Marc is also an accomplished speaker, having delivered over 200 key note speeches for organizations such as the Association for Corporate Growth, and speaks internationally for Vistage, the world's leading CEO peer group organization. His weekly strategy blog is received by over a thousand senior executives.