Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport

Language: English

Published by Springer Nature Switzerland, 2023

3031234553 / 9783031234552

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - In previous books, the author has investigated rivalry in the context of sport and non-sport settings.This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias.Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

Seller Inventory # 9783031234552

Title
Intense Group Behavior and Brand Negativity : Comparing Rivalry in Politics, Religion, and Sport
Author
Cody T. Havard
Publisher
Springer Nature Switzerland
Publication year
2023
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031234553
ISBN 13
9783031234552
Item weight
303 grams
Dimensions
216x153x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
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