Intent to Sell

The only book designed to help authors learn about how to market their own genre fiction titles, it's a wealth of knowledge on how to approach the ever changing market of book promotions. Written by Jeffrey Marks, who holds an MBA and has worked in marketing, he walks the author through the basics of marketing from websites and press kits to touring and nominations. Marks is the long time moderator of MurderMustAdvertise, a website and Yahoo Group dedicated to marketing genre fiction.

Jeffrey Marks is a long-time mystery fan and freelancer. After numerous mystery author profiles, he chose to chronicle the short but full life of mystery writer Craig Rice. That biography (Who Was That Lady?) encouraged him to write mystery fiction. His works include Atomic Renaissance: Women Mystery Writers of the 1940s/1950s, and a biography of mystery author and critic Anthony Boucher entitled Anthony Boucher. It has been nominated for an Agatha and fittingly, won an Anthony. He is currently completing a biography of Erle Stanley Gardner. He is the long-time moderator of MurderMustAdvertise, an on-line discussion group dedicated to book marketing and public relations. He is the author of Intent to Sell: Marketing the Genre Novel, the only how-to book for promoting genre fiction. His work has won a number of awards including the Barnes and Noble Prize and he was nominated for a Maxwell award (DWAA), an Edgar (MWA), three Agathas (Malice Domestic), two Macavity awards, and three Anthony awards (Bouchercon).