Intent to Use Advanced Analytics in an Organization

Trust-in-technology and intent-to-use Big Data Analytics in an organization is mediated by both Perceived Risk and Perceived Usefulness. Big Data Analytics is quickly becoming a critically important driver for business success. Many organizations are increasing their Information Technology budgets on Big Data Analytics capabilities. Technology Acceptance Model stands out as a critical theoretical lens primarily due to its assessment approach and predictive explanatory capacity to explain individual behaviors in the adoption of technology. Big Data Analytics use in this study was considered a voluntary act, therefore, well-aligned with the Theory of Reasoned Action and the Technology Acceptance Model. Both theories have validated the relationships between beliefs, attitudes, intentions, and usage behavior. Predicting intent-to-use Big Data Analytics is a broad phenomenon covering multiple disciplines in literature. Therefore, a robust methodology was employed to explore the richness of the topic.