We're stuck. Stuck to the couch. Stuck scrolling. Stuck at work. Stuck in worn-out paths of habitual action. Stuck in patterns and echo chambers of thought. Stuck in carefully curated lives where we've traded our agency for endless comforts that wrap us in existential ennui.

As our eyes fixate on a constant parade of images meant to engage us, we notice something in the periphery. We see folks who are just like us, except they are actually, deeply happy and fulfilled. They seem to go through life with ease and grace, overcoming obstacles and making amazing things happen for themselves.

Peering closer, we see that these aren't gods or superhumans. They're just people who have chosen to not be stuck and decided to become the main characters in their own lives. Their success (as they define it!) is not a birthright bestowed upon a lucky few, but the result of lives lived with intention. And that's what this book is about ― a practical guide on infusing purpose into life in a deliberate and evidence-based way.

Through a combination of inspiring stories about unlikely high performers and evidence from the bleeding edge of behavioral science, we present you with a toolkit for learning intention ― not as a fluffy concept, but as five very trainable skills.

Get your copy of Intention today and live your potential.

About the Author

MIKE JAMES ROSS is the CHRO of Simons, a leading North American retailer, where he helps over 5,000 employees thrive. Prior to Simons, Mike was a consultant at McKinsey, focused on transforming Fortune 100 companies into better workplaces. He then founded a coaching and leadership development firm that worked with global organizations such as Google and Cirque du Soleil.

SEKOUL THEODOR KRASTEV is a Co-Founder at The Decision Lab. Previously at Google and the Boston Consulting Group, his work in decision science has been featured in top peer-reviewed journals, conferences around the world, and in outlets such as The Huffington Post and The New York Times.

DAN PILAT is a Co-Founder at The Decision Lab, an applied behavioural science firm helping large organizations unlock social impact. Previously at The World Bank, Dan’s work on decision-making has been featured in outlets such as Forbes, Bloomberg, and NBC.

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