Interactive Broadband Media: A Guide for a Successful Take-Off (XEdition Accenture)
Language: English
Published by Vieweg+Teubner Verlag 2012-06-14, 2012
- Softcover
- New
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- Title
- Interactive Broadband Media: A Guide for a Successful Take-Off (XEdition Accenture)
- Author
- Nikolaus Mohr, Gerhard P. Thomas
- Publisher
- Vieweg+Teubner Verlag 2012-06-14
- Publication year
- 2012
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3322868699
- ISBN 13
- 9783322868695
- Edition
- 2nd Edition
This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture.
Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.
Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
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AbeBooks seller since August 2, 2010
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