Interactive Music Handbook: The Definitive Guide to Internet Music Strategies, Enhanced Cd Production and Business Development

The Interactive Music Handbook provides a one-stop reference manual for music enthusiasts of all levels, as well as for record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. This is the first book of its kind to divulge the specifics of making and marketing interactive music, from conceiving an idea to working with a record company to designing and distributing a finished product.
Industry insider Jodi Summers details the vital steps in conceptualizing, recording, and storyboarding a piece of music, pitching to record labels, packaging and selling enhanced CDs as music and software, and the best tactics for marketing and distributing music on the Internet and World Wide Web. The book includes case studies, sample documents, and interviews with more than thirty top recording artists and creative executives, including Thomas Dolby, Queensryche, No Doubt, Bush, Real McCoy, David Traub (MediaX), and Georgia Bergman (vice president, creative enterprises, Warner Bros. Records).

Jodi Summers is president of World View Media, a company that supplies entertainment and new technology material to magazines, newspapers, Web sites, and online services throughout the world.