Intercultural Communication : A Practical Guide
Novinger, Tracy
Sold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since February 2, 2016
Used - Soft cover
Condition: Used - Very good
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Quantity: 1 available
Add to basketSold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since February 2, 2016
Condition: Used - Very good
Quantity: 1 available
Add to basketIt's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0292755716-11-18
Successfully communicating with people from another culture requires learning more than just their language. While fumbling a word or phrase may cause embarrassment, breaking the unspoken cultural rules that govern personal interactions can spell disaster for businesspeople, travelers, and indeed anyone who communicates across cultural boundaries. To help you avoid such damaging gaffes, Tracy Novinger has compiled this authoritative, practical guide for deciphering and following "the rules" that govern cultures, demonstrating how these rules apply to the communication issues that exist between the United States and Mexico.
Novinger begins by explaining how a major proportion of communication within a culture occurs nonverbally through behavior and manners, shared attitudes, common expectations, and so on. Then, using real-life examples and anecdotes, she pinpoints the commonly occurring obstacles to communication that can arise when cultures differ in their communication techniques. She shows how these obstacles come into play in contacts between the U.S. and Mexico and demonstrates that mastering the unspoken rules of Mexican culture is a key to cementing business and social relationships. Novinger concludes with nine effective, reliable principles for successfully communicating across cultures.
A real estate investment professional, Tracy Novinger writes from extensive research and her personal experiences of living and working in cultures as diverse as Aruba and Tahiti. She was born in the Caribbean, studied in Brazilian schools, speaks several languages, has traveled extensively, and has a master's degree in communications.
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