Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.
Barry Thatcher is an Associate Professor of Rhetoric and Professional Communication at New Mexico State University and "Profesor Asociado" at El Colegio de Chihuahua, Ciudad Juarez, Mexico. He is Founder and Editor-in-Chief of The Journal of Rhetoric, Professional Communication and Globalization and Co-Editor of La Revista Latinoamericana de Retorica. He has published widely on the area of intercultural professional communication and rhetoric, rhetoric in Latin America, border literacy and research methods. He has worked in a large variety of cross-border and globalization projects, including health, transportation, security, technology transfer and education.