Intercultural Training: Theory and Design : A Sample Training Program for Americans Doing Business in Mexico

Language: English

Published by VDM Verlag Dr. Müller, 2010

3639302486 / 9783639302486

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The growth of U.S. and Mexican business relations, particularly as the result of the NAFTA, have created the need for corporations to provide their business executives with intercultural knowledge and skills that will allow them to work and compete successfully in the international arena. This book consists of an extensive literature review derived from MA research integrating the areas of IC communication, negotiation and training, used as theoretical background for the design of a sample training program for Americans conducting business in Mexico. The areas explored integrate theory (IC communication, IC business and Mexican and American cultural tendencies), design (training development, trainers' attributes, trainees' needs, techniques addressing cognitive, affective and behavioral objectives) and practice (training incorporating activities and materials employing a variety of sources). The purpose of this book is to serve as a guide for trainers planning and developing IC training programs primarily concentrated on Mexican and American business interactions, although trainers specialized in other countries may equally benefit from the content presented.…

Seller Inventory # 9783639302486

Title
Intercultural Training: Theory and Design : A Sample Training Program for Americans Doing Business in Mexico
Author
Sandra Lopez-Rocha
Publisher
VDM Verlag Dr. Müller
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639302486
ISBN 13
9783639302486
Item weight
272 grams
Dimensions
220x150x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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