Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Language: English
Published by IGI Global, US, 2022
- Hardcover
- New
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- Title
- Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
- Author
- Akel, Gökhan
- Publisher
- IGI Global, US
- Publication year
- 2022
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1668443805
- ISBN 13
- 9781668443804
- Item weight
- 287 grams
"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--
"Synopsis" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
5-star seller
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | US$ 86.23 | US$ 132.66 |
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