The Interior Design Business Handbook: A Complete Guide to Profitability, 5th Edition
Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The
new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.
MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She is an interior designer, furniture designer, consultant, and speaker. She has taught continuing education and business courses for professional organizations and universities, including Harvard University's Graduate School of Design. As a consultant, Knackstedt has helped develop many new businesses and restore many failing businesses. She continues to advise designers throughout the United States.